Research tells us that most Americans are exposed to around 4,000 to 10,000 branded messages each day. At some point we start a screening process and start to ignore brands and messages unless we have a personal interest in them.
There is a danger that even if the viewer has a personal interest in your brand that it may get lost because of how the message is presented. Imagine, when you’re presenting your message in a forum with hundreds of other exhibitors who are all screaming for that same viewer’s attention, how many messages does that viewer see on that day. Can you risk being screened out? Even if it’s your event, does your display compete against the conversation and refreshments? Will they remember you and the point you wanted to make?
All brands have similar challenges. Differentiating against the competition, continuity of customer experience, consistent messaging, staying top of mind. These challenges create great opportunities for the refinement of your brand message and its presentation. This can ultimately result in obtaining more market share for you!
Whether you display once a year or once a month, in a large trade show , a board room or in an educational or training event, do your display materials get your message through the clutter of all those other brand messages? Is your message up to date? Do the designs and colors match your web site and printed materials? Are viewers screening you out before you have a chance to sell them on your particular product or service?
Creating a brand that resonates with your target audience doesn’t happen by accident. It takes research, strategy, creativity and execution. You bring the research and strategy and we will help with the creativity and execution.
We are your partners in this because our success is only achieved when you are successful. Maybe all you need from us is timely and quality execution of your project. No problem- we do that many times each day. If you need to discuss what is best for your particular requirement, give us a call and we can discuss what the best solution might be. We want you to make a lasting connection with your prospects as they view your display. Remember that we have products equally as effective to help your retail sales as well.
Use our free art help to make your display dazzle!. Give us a call for personal help on your project at 877-767-0099 or go to www.tabledrapestore.com . Remember that it’s never too early to get started. But if you are at the last minute, our speedy production times will help you save the day. Put us on your Success Team- you’ll be glad that you did.