When most people think of printing, they think of ink on paper. For hundreds of years, that was accurate.
Johannes Gutenberg developed moveable type around 1439. He fueled the Renaissance and the trajectory towards the knowledge based economy that we have today.
Yet Custom printing technologies have changed more in the last 40 years than the entire 535 years prior since Gutenberg’s invention. Nowhere is it more evident than in the custom print solutions that we can now create for marketers of all types.
PopImpak produces very little on conventional papers. 95% of what we create is on what is called Alternate Substrates. A substrate is the product that the ink is printed on. Most people think that it is paper. Not so. We print on fabrics for table drapes, podium drapes, feather flags, tents and chairs. We print on many types of plastics for shelf talkers and flags, window and floor graphics and much more.
Synthetic paper is another category of alternate substrate. It holds a necessary spot in print. Synthetic papers have a tough, wipe-able surface. You can use it out in the weather or even underwater.We have printed full color shop manuals on synthetic paper. If they get greasy, you just wipe them off and they are like new again. Instead of throwing them away and reprinting.Dirt, grease, sun, wind and moisture will ruin most papers. Synthetic paper is tough enough to withstand them all.
Synthetic paper has the lasting durability and moisture resistance of film lamination without requiring the time and cost of post print processing and the added bulk of the film laminate. You can shorten your production schedule, lower your costs and do more things with synthetic paper without sacrificing the benefits of film lamination.
Synthetic papers are tear resistant. When your printed piece is in constant use in a high stress environment, it is subject to tear. Menus, loose leaf manuals, Border Patrol Agent checklists are some examples where synthetic papers add significant longevity to the life of the printed piece because they don’t rip. Looking fresh longer is an added benefit.
Today’s run lengths tend to be shorter and more customized. That has fueled the tremendous expansion of digital print technologies. Synthetic papers (and plastic and fabrics) are perfectly suited for use with digital printing. Maps, menus, hand tags, tickets, membership cards are all great applications for synthetic papers.